Guy Kawasaki has this post at the American Express Open Forum titled; ‘The Changing Consumer Experience‘

In the post he quotes Razorfish;

…today’s consumer is more technically adept, open for experimentation and—most importantly—active than ever before.

Well,

As I wrote here, you must know your consumer and your market.

If your consumer product is accessories for iPod’s, I can agree completely.

But if your consumer product is these;

You may have to try a little harder.

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