Don’t Automate Broken Processes
January 17, 2008
You have just reached the stage in your business where you are looking at an Enterprise class software tool for some portion of your organization. You have found that sticky notes, Microsoft Excel and plain old E-Mail are not cutting it any more.
You are looking for a tool that will reduce the amount of time that some piece of work or process takes, maybe you want to increase customer satisfaction, possibly even just track sales or service processes more efficiently because you have a huge mass of receivables greater than 90 days, most of which is because the invoice only went out 15 days ago. (It takes time to sort those shipping things out right?)
So you take the plunge looking for some tool that can help speed up the Call to Cash cycle and improve your cash flow, the bottom line, and hopefully make coffee in the morning. Maybe you really do not care if you have to run this program yourself, or pay a subscription fee and run it from someone else’s computer servers, in other words, Software as a Service (Saas)
However, while you are signing the cheque, consider this; When moving to a software tool designed to improve or support a part of your business, that software and its vendor makes the critical assumption that you have optimized your internal processes, or are planning to optimize them. Of course, your sales representative may have forgotten to mention it, or at least just tied it into a 15 minute long operational efficiency spiel that left your eyes glazed over.
In general it does not matter which process or which tool, this assumption can be the one thing that makes
or breaks what you are trying to do. Failure in looking at how you perform these tasks can either make your software tool fail completely, or be so twisted out of shape that many of the benefits you hoped for will just never happen.
The Old Process
Here is a real world example (this example will demonstrate a process as well, we can call it the Service Process). A number of years ago I assisted an organization that serviced a particular type of machinery. This machinery was located all over North America, some of it was under warranty, some under various levels of maintenance service contract, and some was just time and materials billing.
The organization had grown steadily and here was the service Process in the way we always do it around here.
1) A customer called for service, contact information and other details were captured by someone on a standard telephone message slip.
2) The message slip was then pinned to a cork message board and eventually taken by a second person who looked up billing and maintenance contract details – if details were missing or needed clarification, return phone calls would be made.
3) The message slip then went back to the cork message board to be picked up by a third person who looked up available service representatives in the customers region and then passed on the service call information.
4) The service representative performed the service, then on a weekly basis sent service slips back to head office via courier. These service slips included parts used, time spent etc.
5) The service slips would then be compared to the machines warranty, contract or billing status for an invoice to be sent, parts inventory updated, etc.
In this service process, at least 4 individuals have touched the service call for various lengths of time (time X salary) with no revenue. Invoicing and inventory control is not even possible until the slips are in and validated, affecting inventory costs, stock-outs, as well as the billing and receivables.
The New Process
Now, the software tool that this organization wanted to implement would do the following; (this would be the new service process)
1) A customer calls for service, the contact information automatically pulls all warranty, maintenance contracts or other billing material from a central database. The database presents all service representatives in that region and shows if they are already engaged on a job site or free for the service call. The free service representative gets assigned the call and is automatically notified electronically via e-mail to a cellular phone or PDA type device.
2) The service representative completes the service, and via any web browser updates the electronic service slip – including parts used, time worked etc. (backup old paper slips can still be sent weekly)
3) When the electronic service slip is completed, parts inventory is updated – invoice or warranty paperwork is generated automatically, and is ready to print and mail.
So this new process removed excess non-revenue generating touch points, improved customer satisfaction by getting service on site faster, alerted the organization of inventory issues, and has the invoice ready to go before the service representative is even out of the building!
The concept of this type of process improvement can seem simple, to see the benefit when written down like this seems to make sense. But unless you realize that this assumption is there – the “we always did it this way” beast will likely knock it off track.
The Broken Process
In the above example – need you ask?
The organization mentioned above wanted the new software tool, not to implement the “new service process” – only to automate the old service process! In other words the only tangible benefit that the software would provide would be to replace the standard telephone message slip with an electronic message slip! There would still be the same 4 individuals manually looking for contract information, or service representative availability, etc.
Trying to automate a broken process in this way will have a negative impact on cost justifying this type of tool purchase. The benefit of optimizing a process is taking the hard look at the “way we always do it around here” and seeing where that “way we do it” can be changed to reduce time, reduce non revenue generating work, and speed up results.
So before you sign that cheque, have you already looked at the “way we always do it around here” beast? Or are you willing and able to look at it? If not, you might be better off just buying more telephone message slips.
UPDATE: Another post and link on this topic is located in this Don’t Automate Chaos
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