Book Review: Outsmart!: How to Do What Your Competitors Can’t

May 21, 2008

I Recently read Outsmart!: How to Do What Your Competitors Can’t by James Champy. (See The Bookshelf) Along with Michael Hammer, Mr. Champy is the best selling author of Reengineering the Corporation: A Manifesto for Business Revolution

If you are sick of the status quo – or are looking at your own business start up ideas, definitely worth reading. The chapters of the book cover businesses that looked at the customer, and through reframing the customer experience, improved the the product / service delivered to provide increased value. The epilogue then dives into some of the concepts that Mr. Champy identifies through his research as the keys to the value that they have created. And none of these organizations started as Fortune sized companies either.

As Mr. Champy states one of these keys;

” … focus on how they can better serve their customers, incumbent companies focus on their competitors

I have done several posts on this blog about the fact that it is the customer that pays the bills . And there is also an excellent comment thread on the Small Biz Survival Blog on reframing the way you deal with your customers. The post and reference in the link deals with professional wedding photography. In this day of Digital Cameras every where, how is a professional photographer to make a buck? the comments go from providing professional photography training, to online portals where the amateurs can also submit their photos’s for other members of the party to choose and print.

Good stuff – Although no one says it is easy

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