The Elevator Pitch
June 27, 2008
A post on Cristina Favreau’s The Savvy Entrepreneur blog reminded me of an old event.
You do have a short, to the point “Elevator Pitch” that summarizes your business value proposition in that 30 seconds or less timeframe?
Do all of your staff know it? Or just sales / marketing?
I always make sure I am aware of the marketing / sales information our business uses – including that elevator pitch.
True story: about a year or so ago at a social event I ran into a tech guy. I marketed our business using our corporate elevator pitch, and was able to expand on it.
Now a year later, this organization is in touch with our sales staff.
Coincidence? maybe – and maybe not.
The takeaway is that every one of your staff is responsible for your success.
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