SMB’s and SEO/SEM – We Suck!

July 24, 2008

As small business / medium business owners amd managers most of us really suck at both utilizing and understanding search engine optimization and marketing. (SEO / SEM)

Frank Reed of bnr marketing writes;

…. The adoption rate of search marketing as a real marketing tool is still quite low for small to medium businesses (SMB’s).

It is true – Even in the businesses that I have been associated with – only one even did web site usage analysis, and they did not perform search engine analysis.

What is your website homepage?

And this is a problem – quite simply;

Those little lines of links on Google or Yahoo! are part of your homepage. Unless it is your Aunt and Uncle who already know you exist, anyone finding your business has to look for it.

And today that means Search.

The question for those in the SEO field has to be communicating the value, communicating the necessity and demonstrating the efectiveness of this process.

And for us as SMB managers, it is truly understanding that http://www.google.com is going to come before http://www.your_company.com – Just about every time.

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