Groundswell

August 2, 2008

Just finished the book by Charlene Li and Josh Bernoff of Forrester Research.

Written in an engaging style, it ties into research published by Mary Modahl in Now or Never (see Bookshelf) on Technographics and ties it into the current conversational marketing space.

It also does a great job of demonstrating the “gotchas” as well as the benefits.

The text dives into the concepts of community and personal marketing that are commonly called Web 2.0

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