Marketing Myth 3 – Continued, Avoiding The Epic Fail

October 9, 2008

In this post on how not to buy software, I stated that software development and implementations often fail due to what I called self inflicted wounds.  Meaning that no software vendor can make up for an SME organizations errors or omissions.

Many of those same warnings are in this quote by Gary Harpst, author of; Six Disciplines Execution Revolution

He puts it even clearer, not just software implementations or projects; but why companies fail.

Failure to understand the customer

Failure to understand the resources, time required to execute the strategy

Failure to obtain senior leader commitment

Failure to obtain team member commitment

Failure to manage change

Failure to focus

Failure to execute the plan

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s