Benefits, Not Features

November 24, 2008

Planning an IT purchase is not the same as planning to buy a car.

All the features available on a luxury car are useless, if the benefit you require is to push a snow plow through 3 feet of snow.

So when that tech vendor starts describing all the features. Ask what the benefits are.

It goes without saying, you need to know the benefits that you are looking for.

If you don’t know where you are going, any road will get you there.

Wrong Way

Wrong Way

Photo Credit

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