Paid Search and the SMB Web Site

January 19, 2009

Andrew Hazen has an article on The New York Entrprise Report titled; 5 Creative Ways to Avoid Mistakes with Paid Search

I want to pull one quote of this article;

..is your site easy to navigate? Is it clear what action you want your visitors to take? Are the steps involved in this action clearly identified?

I wanted to pull this quote because the key (whether you are looking at paid search for your site or not) is that too many small to medium businesses do not take the effort to ensure that their web site is easy to navigate, do not ensure that their web site is very, very clear on your product and service, service area etc.

You must make sure that it is drop dead easy to navigate your site to the key information you need to make that sale.

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