Are you Using IT To Focus On Your Customers?
January 26, 2009
As a SME owner or manager, our customers are critical. Can we say doubly so in a down economy?
Are you utilizing your existing technology tools to stay closer to them?
To make you easier to do business with?
What could that look like?
Rather than telephone tag, can your largest customers look up delivery status on your web site?
Can repeat orders of your products be placed with you electronically? Or are you forcing them through a lengthy exercise of faxes, sign offs and phone calls?
Have you actually asked them how you can make yourself easier to purchase from?
If you haven’t, try it!
Don’t take anything for granted.
If you are drop dead easy to to do business with, advantage is yours.
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