ROI or Value in Social Media?

January 27, 2009

A question was asked on Linkedin regarding measuring the ROI of Social Media.

Can you calculate an ROI on social media?

Or can you just attempt to earn value from social media?

Can you calculate an ROI that a lawyer in Toronto can identify a colleague in New York with the requisite experience is available?

Or can you just provide the framework that can drive that value?

I don’t have the answer, but asking the question will have an impact on your planning for it.

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