SMB Owners; Are You Being Found?

February 4, 2009

Jeff Ogden has an excellent post on his CEO Ideas blog titled; Are you giving away 80% of business?

As you can see from this chart, the overwhelming majority of decision makers and contributors said “We found the vendor.”  This is shocking, compelling and a great opportunity for visionary CEOs.  This means that instead of focusing on cracking the whip with salespeople, you have to set up your business to be easy to find when prospective customers are ready to buy.

I have stated this before, it is a paradox.

As small business owners and managers, we know that we look up information over the Internet before purchasing.

So why do we assume no one will be doing the same with us?

BZZZTTT! Wrong Answer

They will.

Whether or not they find you …..

Well, That is up to you.

In your business plan for this year, make sure that when you are marketing your business, that you can be found.

PS: Being found starts at your web site, no not that one, the one that starts www.google.com

 

Can You Be Found?

Can You Be Found?

 

 

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Photo Credit Just Us 3

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2 Responses to “SMB Owners; Are You Being Found?”

  1. elliotross Says:

    Thanks for dropping by Jeff & Regards!

    Elliot

  2. jefflogden59 Says:

    Thanks for sharing my post. Much appreciated.

    Jeff Ogden, the Fearless Competitor
    Find New Customers
    http://www.findnewcustomers.com


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