Can Social Networking Pay Off?
April 2, 2009
Andrew Conry-Murray has an article titled; Can Enterprise Social Networking Pay Off? at Internet evolution.
When these social networking tools are used to connect with customers and partners, there are usually ways to calculate a payback. But when companies provide them to employees, they’re often going on little more than a gut instinct that these applications will be good for business. “It’s not like you’re creating revenue,”
Now don’t get ‘yer knickers in a knot!
The article is not being negative about the role of social networking in business.
It gives some great insight into organizations that are digging for data out of these initiatives, including analytics, bridging organizational and geographic boundaries and the like.
Check out Andrews full article!
It has many examples of value that can be measured and earned from a Social Media initiative
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