Learning Social Media from M*A*S*H
May 27, 2009
If you are above a certain age, you probably watched at least a few episodes of the old television show M*A*S*H.
One episode was before its time. If you saw this episode – I bet you remember it.
In that episode army ‘brass’ wanted to do a documentary style film about life on the front lines in these mobile hospitals. Well that went nowhere as the charming, witty and contrary cast of M*A*S*H hijacked that film.
In their hijacked version, they started off with a Groucho Marx impersonation and various hi-jinks, then ended on the serious note about the horror of war.
And you do remember it don’t you! Where there is not a hope in hell we will remember the average documentary.
They engaged you, entertained you, then hit you with the call to action.
And it sticks.
With all the talk, questions, and confusion about social media, from Blogs to Youtube. That is what it is all about.
The cast of M*A*S*H could not initiate a two way conversation as we can today.
But the idea? Engage, entertain, call to action.
What are you waiting for?
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Image Credit Wikipedia