Everybody Knows – Or Do They?
June 29, 2009
David Meerman Scott has a fantastically contrarian post titled; Everybody Is Wrong
What conventional wisdom that “everybody knows” can you challenge?
For leaders in the SMB space – I challenge you to challenge yourself on what everybody knows!
Here is why!
Everybody knows exactly what service or product you provide in one glance at your web site. Or do they? Enter in ignorance and take a second look.
Everybody knows what you meant when you outlined the project in that kick off meeting right? Or do they? Hint: communication is only complete when the message is understood. Which in some circumstances can be less then 35% of the time.
Everybody knows that your initiative is high priority right? Or do they? If there is not one individual accountable for facets of it – it is only a good intention.
The SMB Takeaway
Don’t Forget the Basics.
Every body may not know
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