Social Media (Leave Out The Rose Colored Glasses)

August 25, 2009

Personally I believe that the broad term Social Media (too broad a term in my opinion) can assist SMB’s in communicating, providing service, or marketing to our customers.

But!

Like any initiative, you need to understand what you are trying to achieve. You need to understand your customers, your market, and most important, how they look for service or sales information.

In fact I have seen many small businesses that would truly benefit from social media, but that will be another post.

Below are a couple of great articles on the pitfalls of thinking social media without the planning;

Frank Reed on the Marketing Pilgrim blog; Social Media Is Important to Everyone – Not!

And Gene Marks over at Business Week; Beware Social Media Marketing Myths

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