What Do You Do?
August 26, 2009
I ask everybody in the company “What do you do” and am always surprised how the company’s success trajectory can usually be linked to to the granularity of the answer(s).
The above article is about technology based companies, but there is tremendous value there for all SME businesses.
In summary, if you ask someone in your business; What do you do?
The answer will usually be a functional answer such as I’m in accounting, or I’m in shipping.
Rick states that when you can ask that question, and the answer is how that position is benefiting your customer and your business, not just functional, Then you know you have yourself a high performance organization.
I think most of us can learn from that.
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