Do You Need Business Goals?
October 21, 2009
A thought provoking article at SlowLeadership titled; Do You Need Clear Goals?
In that article, the author presents a great argument that goals can actually be more detrimental than beneficial to our strategies. As one example; setting goals can lead to a tunnel vision on that goal, ignoring any other factors that may be occurring within our business environment. In the authors words;
Flexibility and goals don’t mix
I am of two minds on that concept.
First, I can agree that when goals (and more specifically, their rewards) are too short term and structured, abuses like we have been seeing on Wall Street are going to happen. Because you do get what you pay for.
On the other hand, as a manager in a SME, I don’t believe that we can just write off goals completely as we try to execute our strategies. (herding cats springs to mind )
Without goals it becomes difficult to find metrics. Since metrics are goals. Performance measurement relies on setting, and monitoring, measurable objectives.
Can we set any measurable objective with no goals?
The SMB Takeaway
I definitely agree that we must not allow tunnel vision to block out the sidelines around us, but if we are not aiming for those goal posts, what are we aiming for?
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Photo Credit KTDEE via flickr