My Car 2.0

November 4, 2009

My car went into the shop for its first service last week. Along with the usual maintenance items, I asked the dealership to check out a little gremlin in how the transmission was shifting gears.

They upgraded the software!

Yup. Software.

The software that controls the engine management system.

As you might have guessed, when I told some friends that my car had to go in for a software upgrade, that drew a few chuckles!

The point of this story?

Technology is embedded in what we do. On both a personal as well as a business level.

We can look nostalgically back at the old days, but what we do with tech will keep marching on. We need to adapt our businesses. We need to ensure that we are leveraging and managing that technology as much as we can. It is simple;

If we don’t in our businesses, another business will.

We can look at 20 years into the past. Can we look 20 years into the future?

Can we know what that will be like?

I can’t. 20 years ago, could we predict cars with GPS, in cabin DVD, Blutooth, adaptive lane control. etc etc?

The only thing I can say for sure is that it will be different. And unless we want to join the lines of buggy whip makers, we will have to keep adjusting, keep changing.

This post was inspired by Frank Reed

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Image Credit purpleslog via flickr

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One Response to “My Car 2.0”


  1. […] This post was mentioned on Twitter by Ask Around Ottawa, elliotross. elliotross said: The attitude Control Module! RT @AskAroundOttawa: @elliotross http://bit.ly/1LzgTl you could send the teenagers in for an upgrade too? ^ws […]


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