On Doing it Right, The First Time

July 15, 2010

I have written before about the risk of taking shortcuts.

I want to revisit this to give an example of how not taking the extra 30 seconds to do something right the first time can add hours of extra work later on.

This scenario is true by the way!

Lets imagine that your company name is ACME Building Corporation Inc.

Lets also imagine that your domain name and web address is http://www.acmebuilding.com – seems simple enough right?

Now lets imagine that it is a few years later, you have been growing and it has reached the time where you want to add a secure Web Mail server for your remote people, or perhaps you want to add the ability for people to shop on line at your website.

The most common way to add this type of security is to add SSL (Secure Sockets Layer) security technology to your website. This technology is what gives that little lock on your web browser to confirm that the website you are visiting is indeed who they say they are, and to assist in keeping data transfers secure.

To get this SSL technology, you need to request a certificate, the company providing the certificate makes some checks to ensure that the website you want to secure is legally yours, and you get one of these certificates. Again – not overly difficult.

So! step one, you go through the process to request the SSL certificate – Then step two? you find that whomever first registered your company name on the interwebs for that http://www.acmebuilding.com domain, was too lazy to register it to your complete company name; ACME Building Corporation Inc.

They cheated, and took the shortcut of registering it as being owned by the shortened ABCInc.

Since that shortcut of ABCInc is not your registered business name, you cannot add that SSL certificate until you get that company name fixed. In our case we had to create a new company record and actually transfer the domain ownership to what should have been our name in the first place.

As a note, this could also happen if you had a supplier register your domain name under their business name. By this I mean that your acmebuilding.com domain was created and owned by Shay-Dee Web Design Corporation.

The SMB Takeaway

Take the 30 seconds to do it right, the first time.

And a reminder, if you had someone else set you up on the web – make sure it is your name as owner – not theirs.

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