We’re Vain – Work With It

July 28, 2010

We humans are vain.

I know the term is fairly negative and synonymous with conceit, but admit it! most of us get a thrill from seeing images of ourselves or our names somewhere.

You could call it our desire for that 15 minutes of fame, perhaps it is just seeing our name in print, I don’t think it matters what we call it, the result is usually the same.

So work with it!

How you work with it may vary depending on your organization size. But that little bit of human vanity may be something that we should not ignore.

How?

For smaller businesses, take a look at this website sample. This smaller business has put photographs of customers on their website for a few years now, but now they are even adding the ability for their customers to add their own images.

If a customer puts their own photograph there – you can bet that at least family and friends are going to be referred to it! One of those family or friends just might say;  hey! I they had a great time, we should check it out….

For larger SME’s that exact idea may not work for you. But how about internal motivation? employee engagement?

You have an internal company newsletter or intranet site – how about a quick picture accompanying that successful training program completion (they do call the concept recognition after all)

The SMB Takeaway

Don’t underestimate the power of the human ego

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