Describe Their Goals and Problems

September 14, 2010

For many IT leaders in the SME space, thinking about technology is easy.

But thinking about how technology affects the goals and problems of other parts of the business, or external customers is harder.

Technologists tend to look only in the mirror. This type of business introversion is similar to the old adage; when all you have is a hammer, everything looks like a nail.

To improve IT performance smash that mirror and start looking out the window. If you want to borrow another old adage; walk a mile in their shoes.Walk in their shoes

Can you describe the goals and problems facing your sales team? How about marketing? Now how about your customers?

If you can’t answer those questions, observe, research, and ask.

What if you can describe their problems and goals?

Congratulations on a great start, unfortunately that is the easy part.

Influencing and proposing methods to improve ‘the way we always do it around here‘ beast is the harder part.

But it is still the part that has to be done correctly.

Image credit ppphotographs via flickr

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